Guest Blogging – What is it and is it a good on-line marketing practice?
Guest Blogging is a bit of a hot topic at the moment, and we have had a couple of clients asking about it as a marketing tool, so I thought it would be worth a post. First of all, what is guest...
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5 things that have changed SEO in 2013?
A few things have been changing at Google over the year that are significantly changing the face of SEO. I have put together what I believe to be the top 5. The fall of the keyword – Take a look at...
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RIP Guest Blogging as an SEO Tool
Guest Blogging is where you, as an expert or commentator on a subject, write articles that are then posted on an external website or blog. We have talked quite a bit about Guest Blogging as a web...
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SEO in name only?
I found this post on the www.searchenginepeople.com blog, talking about how SEO has changed and what are the best practices for 2014. The post starts by highlighting how SEO has changed over recent...
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The brand or the person? The issue of authorship.
We have talked a couple of times about Authorship tagging, and the benefits it can give. In particular, the additional prominence that a picture attached to your posts gives you on Google. Take a look...
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Authorship Tagging, what's the point?
Last month, we wrote a post about authorship and whether you are better using a personal or brand approach. Maybe a more pertinent question is why bother with authorship tagging at all? The simple...
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Is your website a substantial website?
Why are so many websites only skin deep? Your site is your shop window – whatever your business your website should be substantial. Prospective customers WILL look at it. What does it show them about...
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Why do marketing? To find orders or find customers?
If you are in business, you do marketing. You may not admit it, or even realise it but trust me, you do! Every interaction with customers and potential customers leaves an impression about your...
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Secure Web Pages (HTTPS://) – They're for E-commerce, aren't they?
You probably know that whenever you shop online you should always look for the little padlock on the address bar. This shows (along with the URL starting HTTPS:// rather than more usual HTTP://) that...
View ArticleSEO – The longest death scene in history
The death of SEO has been reported many times over the past few years. These reports are normally closely followed by more comment stating that SEO is not dead, progressing then to say that SEO is...
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Do I need a Content Management System?
Why do I need a Content Management System? In this article we considered the balance between design and content in a website and the importance of keeping your site dynamic and up to date. Having a...
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What’s the point of SEO?
What’s the point of Search Engine Optimisation (SEO)? It’s a question we ask ourselves quite regularly. Usually after someone has been on the phone discussing how vital ranking well on Google is for...
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Tips for Web Images
The old saying a picture paints a thousand words is applicable when adding content to your website. A proven statistic is that blogs with images, receive 94 percent more views compared to those without...
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Digital as a Business to Business Marketing Platform
B2B Digital Marketing – A Joined-up Process Over the past few weeks, I have had some clients ask me to take a look at their digital marketing – particularly organic Search Engine Optimisation (SEO) and...
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SEO in 2018 – A new start for search ranking?
We are all about helping clients promote their business and build their brand by creating and publishing interesting, relevant content online. A well-recognised brand coupled with a solid reputation...
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Real world SEO in 2018
Since the arrival of the internet search engine, companies have wanted to get listed at the top of the rankings. Undoubtedly a valuable and relevant objective, but the way to achieve this goal in a...
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Number 1 on Google within 24 hours – NO, NOT one of THOSE ads!
Marketing is not a 1-trick pony There are many business owners who live in the misapprehension: If I can get to Number 1 on Google my business will succeed This is a nice idea that quietly sidelines a...
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SEO and joined-up marketing
What I need to do is get my website to the top of Google… Like so many marketing ideas, this seems to make sense yet the reality is so different. Many digital marketers and agencies promote Search...
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